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How-to

Custom link requirements

Want to create a custom URL for your listing? Here are some guidelines to keep in mind regarding our requirements for custom links.

Custom link ownership

Each URL is valid only while the listing or account is active, and may be forfeited if the listing or account is deactivated or removed from Airbnb for any reason.

You don’t own your custom link, and upon any violation of these requirements or Airbnb’s terms, Airbnb may end your use of it.

What links can and can’t include

Custom links can't include:

  • Any variation of the word "Airbnb" or any other content that violates our brand guidelines
  • The word "verified"
  • The word "official" unless sanctioned by the person, place, or organization with whom the connection is asserted
  • Symbols or punctuation, except for hyphens
  • Fewer than three characters
  • Anything that violates Airbnb's Content Policy

Custom links can't consist only of:

  • Generic property types (for example, Apartment, Cabin, TreeHouse, Loft, Home)
  • Generic geographic locations (for example, SanFrancisco)
  • Numbers (all URLs must contain at least one letter)

Some examples of acceptable URLs:

  • /french-alps-vacation-homes-and-cabins
  • /babu-getaways
  • /helens-homes
  • /private-room-in-barcelona-city-center
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